9/19/2023 0 Comments Google ads search impression share![]() This is why the Lost Impression Share also shows the distribution between each possible reason. Lost Impression Share dictates what caused the change - budget or ranking, however, to lose all the impressions due to one component only, is impossible. There are 2 reasons why we lose ad impressions: This metric shows how many impressions were lost and what was the reason behind it. Now let's explain what is Lost Impression Share and why you need it: What is a Lost impression share? Click Columns, and then click Modify columnsģ. To analyze the reason for losing the rest 45% of impressions, first, you need to organize the metrics in the right way:ġ. The keyword is searched by 100 people in a given period. Imagine you are using the keyword "buy carrots" in your search campaign. This metric is calculated by taking the number of impressions your ad received divided by the total number of impressions your ad was eligible to receive. If this component is ignored, advertisers struggle to understand why ad impressions, clicks, and conversions decrease. If you have additional questions, reach out to Customer desk.One of the most important, yet often neglected metrics for analyzing a Google Ads Search campaign is Lost Impression Share. You can consider increasing bids or regular budget, enhancing the all-round quality of ad words and keywords or applying relevant keywords before pausing keywords for a certain duration. Also, you will have more options to improve your keyword instead of simply pausing it. Impression share acts as a tool to help you work better on low-performing keywords. Keywords should be made relevant to the searches as much as possible. To improve your ad, work on ad text by making the text clearer and more specific. When you take the steps necessary for improving your PPC ads, Google will display your ads more often than usual. Enhance the quality of your ad– Ad quality also plays an important role in Impression share.Although your ads will occupy a smaller area in general, appropriate steps should be taken to make your ads visible over as large an area as possible. ![]() ![]() This in return, will give you more control over that target. You can channel all your efforts on one area by targeting a location. Regulate geo-targeting settings – Any changes that you make in location settings, like a decrease or restriction of location settings, a hike in impression share can be seen.You can improve Google Ads Impression Share by using these additional strategies. How to Boost Your Google Ads Impression Share The pointers mentioned above will help you identify whether bidding or a budget-related issue is the reason behind your keywords’ poor performance. Indications on Impression share will give you an analysis of keyword failure. The reason is, if you use Impression share you can figure out why a keyword is not performing. Search exact match impression share – this is the impression share received from the Search Network when you search queries related to keywords.Loss of display rank in impression share– the percentage of impressions you missed out on the Display Network because of lower ad rank.This is called the Search lost impression share. Searches lost to impression share in ranking – impressions are lost on Search Network owing to low ad rank.Display lost impression share (budget) – it is the percentage of impressions lost during generation of impressions on Display Network due to shortage of budget.Impression share lost to searches (specifically budget) – it is the amount of impressions in percentage that was lost in the Search Network due to a lack of budget.Display impression share – Display network helps in generating impressions for impression share.Search impression share – your impression share is strictly meant for impressions produced through the Search Network.Listed below are several breakdowns you can follow: ![]() There are different attributes that will aid in getting a deeper analysis of impression share. Impression share is more than just numbers and quantities. Different Kinds of Impression Share in Google Ads It depends on approval status, targeting settings, and quality scores. It depends on how eligible a running ad is. In simple terms, it is the total number of impressions received by an individual which is divided by an estimated quantity of impressions the individual was able to fetch. Apart from pausing, there are other options like diagnosing a keyword, analysing why volume is not generated, and why is a keyword overlooked yet impression is shared by informative metric. Although pausing is a quick solution, it should be kept as a last option. There are many instances where users put the keywords on hold because they do not receive click or impression volume.
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